about chug
a family business built together
CHUG started with a simple idea: What if we built something as a family?
Not just a summer job. Not just a business. Something we could create together from the ground up.
What began as recipe testing around the kitchen table quickly turned into a shared family project. Between the adults and our teenage daughters, everyone plays a role in bringing CHUG to life. From developing drinks and designing merchandise to creating social media content, serving customers, and helping make decisions, CHUG is truly a team effort.
Along the way, we're learning what entrepreneurship really looks like: the wins, the challenges, the long nights, the creative ideas, and the excitement of building something people genuinely enjoy.
And honestly, we're having a lot of fun doing it!
meet the team
Alia
Chief CHUG Officer
The planner behind the scenes. Alia leads business development, operations, merchandising, inventory management, and all the details that keep CHUG moving forward.
erin
Chief Brand & Vibes Officer
The storyteller behind CHUG. Erin leads photography, content creation, social media, visuals, partnerships, and brand development while making sure everything looks as good as it tastes.
mikki
Director of Fun
Every great company needs someone focused on the guest experience. From giveaways and contests to branding ideas and customer engagment, Mikki helps make CHUG feel fun.
charlie
Director of Drink innovation
Charlie helps bring creativity to the menu through recipe testing, flavour ideas, presentation, and helping develop future CHUG favourites.
olivia
Director of Guest Experience
The first smile customers see. Olivia leads front-of-house operations, customer service, ordering, and helping guests find their new favourite drink.
mia
Director of Beverage Operations
Mia oversees drink production, quality control, recipe consistency, and making sure every CHUG drinks looks and tastes exactly the way it should.
